About VivianWu

A Modern Story of the Qipao

For as long as I can remember, I’ve loved qipaos.

Not for the strict traditions, not for the stereotypes of being “proper” or “reserved” — but for the way a qipao can make a woman feel. Beautiful. Soft. Confident. Feminine in her own way.

Yet for years, I felt disconnected from the heavy, overly traditional styles. They were beautiful, yes — but they didn’t fit the rhythm of real life. I wanted something I could wear on an ordinary day, not only at weddings or formal events.

I wanted a qipao that felt like me.

Modern.
Stylish.
Comfortable.
A little bold, a little romantic.
Something that could move with my everyday life — even as a new mom, even as a woman constantly evolving.

That belief became the heart of VivianWu.

I believe qipaos should not be locked in the past.
They can be New Chinese Style — fresh, elegant, and effortlessly modern.
They can celebrate your curves, not hide them.
They can be soft without being fragile, sexy without being loud, feminine without being limiting.

Every piece at VivianWu is designed with real women in mind — women with real bodies, real waistlines, real curves, real confidence (or the desire to find it again).
My fabrics have softness and stretch because beauty shouldn’t be uncomfortable.
The silhouettes flatter instead of restrict, and the designs pair perfectly with daily life — a dinner date, a work day, a girls’ night, or simply a moment where you want to feel beautiful again.

VivianWu is for the woman who loves tradition but lives in the present.
For the woman who writes her own story.
For the woman who wants elegance that feels natural, wearable, and true.

This brand is my love letter to all modern women who want style with meaning, beauty with freedom, and confidence with comfort.

Thank you for being here.
Welcome to the new modern qipao — the VivianWu way.